The best digital marketing certifications you should obtain
To keep up-to-date with digital marketing trends, it is important to keep learning new skills.
There are a lot of digital courses and certifications available online today.
Many of these courses and certifications are free for digital marketers who are looking to get ahead with their personal brand in the constantly-evolving digital space.
To become a top candidate for your next digital marketing job, certifications give you an edge for recruiters looking for talent.
Don’t fall behind on your digital marketing skills. Taking advantage of digital marketing certifications can be used to sharpen your skills and ensure a leading candidate for that new job.
Everything counts when you are building your personal brand.
Here are some of the best marketing certification programs you should explore to improve your credibility and reputation in digital marketing.
1. Google AdWords Certification
Google AdWords is powerful in the digital space. Digital advertising used to be placing a banner ad on a website. Today, digital advertising is so much more.
U.S. digital ad spending continues to increase. Almost 65 percent of people click on Google ads when they are looking to buy an item online. In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google AdWords.
Google AdWords has become effective for organizations looking to boost their digital marketing return on investment.
The Google AdWords certification is a professional certificate for people able to demonstrate knowledge of Google AdWords. The certificate is valid for one year.
How to Become Google AdWords Certified
To become Google AdWords certified, you need to pass two of the AdWords certification exams.
Google recommends you have hands-on experience using Google AdWords but it is not required. You can study their learning materials and take the exams for free.
If you do not pass the exam on the first try, you can re-take the exam seven days later.
2. Google Analytics Certification
Google Analytics is one of the many tools marketers can use to measure the growth of website traffic. It is easy to use for beginners and powerful for more advanced users.
Google Analytics has become an essential to marketers as a free tool to use in their digital marketing toolkit, but becoming an expert can be overwhelming given how comprehensive the tool is for users.
How to Become Google Analytics Certified
When you become Google Analytics certified, you will become effective at utilizing Google Analytics within your organization and can help others use the tool.
To become Google Analytics certified, you must take the Google Analytics exam.
Google recommends that you have hands-on experience using Google Analytics but it is not required. You can review the study materials and take the exam for free.
If you do not pass the exam, you can re-take it again in seven days.
3. HubSpot Content Marketing Certification
Content is king in today’s digital world and content marketing is a core pillar of an effective digital marketing strategyso becoming HubSpot content marketing certified is a good thing to do for your career and your organization.
All marketers today should possess writing and communication skills and understand how to build scalable and repeatable processes to implement and execute on their content marketing strategy.
What Does HubSpot’s Content Marketing Certification Course Cover?
HubSpot’s Content Marketing certification is a three and half hour course. It covers various the different aspects of content marketing strategy, including storytelling, content ideation, content creation framework, content repurposing, content promotion and analyzation.
4. HubSpot Inbound Marketing Certification
HubSpot through HubSpot Academy also offers other free training and certifications to help you become better at digital marketing.
Another certification you should take is the free HubSpot Inbound Marketing Certification. This course will help you better understand inbound marketing practices, independent of HubSpot’s platform.
What Does HubSpot’s Inbound Certification Course Cover?
This certification is great for digital marketers because inbound marketing discusses how to attract visitors, convert leads, gain customers and delight them into becoming promoters. This four and a half course contains 11 classes that cover the fundamentals of inbound marketing or “pull marketing” to attract potential customers to your website.
5. Hootsuite Social Media Marketing Certification
Hootsuite is a popular social media management platform. It offers a variety of social media marketing training, ranging from intro courses to an advanced social media.
Hootsuite, through their Hootsuite Academy, provides social media training courses are a great way to set yourself up as the leading candidate for your dream job and excel at your current job.